We came together to do something to make life a little easier for everyone. Shortly after we formed, the global pandemic struck, so like many other people, we had to explore different ways in which we could help. Wishalogue.com, along with the store version, pluginwishlist.com, are owned and managed by The Burrow Group Limit. The founders come from large families and shared in the frustration of trying to find great gifts for all their family and friends. Their thinking is that if everyone can have a wish list, it takes a great deal of hassle out of what should be a great experience. Alternatively, for loved ones who do not have a wish list, we wanted to include gift ideas to help users easily find gifts.